Nicolò Augusto Manica, Professor of Digital Content Marketing at Grenoble Ecole de Management in France, is going to explain the base of a strategy to be implemented to position your business online and how to acquire leads leveraging the content marketing.
THIS IS A JOINT BUSINESS COUNCIL WEBINAR
What We Will Discuss
All digital industries are on the rise. New companies are trying to transform their business models, adopting new digital tools in order to achieve success. Unfortunately, the online digital world not only represents an opportunity but also a fierce challenge. A confused strategy, as well as a confused idea of what to implement creates the perfect receipt for a bad investment.
Nowadays every business that wants to compete online needs to create its own ecosystem leveraging several assets: Digital Content Marketing and Communication, Digital tools and Marketing Automations.
The definition of a clear customer value journey online will give any business the fundamentals to implement a successful strategy: what channels are to be used to reach our audience, what contents are to be communicated to generate new interested leads, what actions are to be taken to convert interested leads into paying customers. The whole digital ecosystem should be supported by an advertising strategy created to attract the target audience in an effective and quick way. Ads are made to generate MONEY not views or page likes!
How to create your own digital strategy, how to define your customer value journey and how to implement a successful approach are going to be explained in our series of free webinars. Our goal is to help any business transform their marketing models to succeed in the digital revolution we are all experiencing.
In particular, in this webinar we are going to focus on the most important thing. Your ideal client. In this session we are going to understand how to define your ideal digital customer, developing the customer avatar and understanding exactly how to approach him and where.